Today is Data Privacy Day - an international effort held annually on January 28 to create awareness about the importance of respecting privacy, safeguarding data, and enabling trust. The first Data Privacy Day took place in the United States and Canada in January 2008 as an extension of the Data Protection Day celebration in Europe, and commemorates the 1981 signing of Convention 108, the first legally binding international treaty dealing with privacy and data protection.
Data privacy continues to dominate the headlines – from the numerous data breaches of consumer information to the continued evidence of consumers’ data, in various shapes and forms, being accessed and sold without their knowledge or permission, for questionable purposes.
Consumers are becoming increasingly concerned about their personal data. In a recent survey by software vendor SAS, 73% of US consumers surveyed said their concern over the privacy of personal data has increased in the past few years. Perhaps even more telling is that 66 percent of respondents have taken steps to secure their data including changing privacy settings (77 percent), changing or not accepting cookies (67 percent), declining terms of agreement (65 percent), deleting an app from a mobile device (56 percent), or removing a social media account (36 percent).
As the European Union’s GDPR went into effect on May 25th, 2018, companies had to make extensive organizational changes to ensure compliance around their collection, use, and storage of personal data. Organizations will continue to face tough data privacy protection in other jurisdictions, especially as California’s CCPA and Brazil’s LGPD come into effect next year.
Regulators are also showing they mean business when it comes to enforcing compliance on data privacy rights. Although there is a backlog of complaints to investigate across the EU, Google and Facebook were the first large organizations to be hit with fines; France has fined Google €50 million and Italy fined Facebook €10 million for misleading its users over their personal data practices.
Today is just one part of a greater campaign to promote awareness of the importance of privacy among individuals and organizations, and Nymity is proud to be a Data Privacy Day 2019 Champion. Through our privacy compliance solutions, Nymity is committed to educating and enabling organizations to develop and implement programs that demonstrate ongoing data privacy compliance.
Thought leadership in privacy compliance is core to who we are as a company. We have a number of resources to help organizations navigate the complexity of global privacy regulations and implement cohesive privacy compliance programs. See our Resources page to learn more.